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About Hytrol Video Script

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This is a script I wrote in June of 2016 for a branded company video. The script was to be as timeless as possible. These branded videos are created for the decision stage of the buyer process and get consistent feedback from our external sales force as pieces that sway the ultimate decision makers. This will be published in the 3rd quarter of 2016.





At Hytrol, we provide material handling solutions that move the world. We’ve been designing, developing, and delivering advanced material handling systems for over 75 years. Hytrol began as a small company in 1947—today, we’re a global industry leader, improving people’s lives through valuable interaction, real-time support, and a commitment to exceeding expectations.


We believe in innovation. Hytrol creates the highest quality material handling systems in the world, and our product line is constantly expanding to provide the best technology available, year after year. We’ve done more than just follow the industry—through energy-efficient technology like 24-volt motors, our high-speed sliding shoe sorters, and our development of products for new and exciting sectors, we’ve actually shaped the industry we’re a part of today.


We believe in continuous improvement. By using lean manufacturing principles throughout the company, Hytrol is constantly enhancing flow, reducing waste, and improving productivity. Our manufacturing facility is located right here in Jonesboro, AR, so we have control over our products from start to finish. Every piece of equipment is tested for quality and application efficiency. Our guarantees and lead times in the industry are unmatched; we have over 1000 local employees to thank for that.


Hytrol changes the status quo, but we also respect tradition. Our founder believed in investing in people, a mindset that continuously shapes our culture today. We believe in the total wellbeing of our employees. That’s why we provide an on-site medical clinic, health club, and training facility. Each of these benefits support our employees in a multitude of ways; from physical wellness to personal achievement to professional development, we believe in giving each individual the opportunity to grow.


We value relationships. Like we have since the beginning, Hytrol goes to market exclusively through the largest network of industry professionals in the world—the Hytrol Integration Partner Network. With over 100 locations globally, these independent companies provide the on-site expertise and local presence needed by customers today. They know local codes, they understand local law, and they have a deep understanding of Hytrol products and business. Through these partnerships, Hytrol provides a distinct advantage to every customer who chooses a Hytrol solution.


Education and training are a cornerstone of the advantage of choosing Hytrol, and that’s why it’s complimentary for all of our integration partners and customers. We host seminars year-round on a variety of topics, from maintenance to sales, and offer industry tips through our online presence and product videos.


Hytrol operates on a promise: a promise to make lives better, to create the solutions people care about, to make incredible things happen each and every day. Our culture is driven by our desire to create unique solutions through passionate investigation and meaningful interaction.


Material handling is an always-changing industry, but at Hytrol we know what we’ll always be doing: pushing boundaries, fostering relationships, and delivering what comes next.